Privacy Policy

1. Who we are

Lift is published by Zima Logistics LLC, a company based in Boulder, Colorado. You can reach us at support@zima-logistics.com.

2. Data we collect

We do not collect personal data. All workout logs, exercise history, body stats, cardio routes, and app settings are stored exclusively on your device and in your personal iCloud account. We cannot access this data.

We do collect anonymous, aggregated usage diagnostics (no personal data, no tracking) so we can prioritize fixes. See Section 6 for details.

3. iCloud backup

Lift uses Apple's iCloud infrastructure to back up and sync your data across your own devices. This backup is part of your Apple iCloud account and is governed by Apple's Privacy Policy. Zima Logistics cannot access your iCloud data.

4. Apple HealthKit

With your permission, Lift writes workout summaries and active calorie data to Apple Health. Lift never reads data from Apple Health. You can revoke this permission at any time in iPhone Settings → Health → Data Access & Devices → Lift.

5. Location and GPS

Lift requests location access only when you start a GPS cardio session (outdoor run, cycle, walk, or hike). Location data is used solely to record your route and calculate distance and pace. Location access is released when your session ends.

Your GPS route data is stored only on your device. It is never transmitted to any server. You can set Location access to "While Using App" in iPhone Settings at any time.

Lift never requests background location access or "Always" location permission.

6. Analytics and diagnostics

Lift contains no advertising SDKs, crash reporting services, or third-party tracking libraries.

Lift does send anonymous, aggregated usage diagnostics so we can prioritize fixes. These contain no personal data and no tracking. The device identifier used is a random per-install value — not your Apple ID or IDFA — that resets on reinstall and is never linked to your identity, never used for advertising, and never shared with third parties. If your App Store account is in the EU, EEA, or UK, these diagnostics are off by default and only collected if you opt in. You can change this at any time in Settings → Privacy.

7. In-app purchases

Lift is sold as a one-time purchase through the Apple App Store. Payment is processed entirely by Apple. Zima Logistics receives only the aggregate sales report from Apple and never sees your payment information, name, or Apple ID.

8. Children's privacy

Lift does not knowingly collect any information from children under 13. Because Lift collects no user data at all, it poses no particular risk to children's privacy. The app is rated 4+ on the App Store.

9. Data retention and deletion

Because all data is stored locally on your device, you control its retention entirely. To delete all your data, delete the app from your iPhone. To remove the iCloud backup, delete the app and then remove its iCloud data in iPhone Settings → Apple ID → iCloud → Manage Storage → Lift.

10. Changes to this policy

If we make material changes to this privacy policy, we will update the "Last updated" date at the top of this page. Continued use of the app after changes constitutes acceptance of the updated policy.

11. This website (lift.zima-logistics.com)

This marketing website — separate from the app — uses Google Analytics 4 to understand aggregate traffic (page views, referrers, and which links are clicked, such as the App Store button). This helps us measure which content is effective. Google Analytics sets cookies and processes data per Google's privacy policy. The data is aggregated and not used to identify you personally. This applies only to the website; the Lift app itself still collects nothing and makes no network calls. You can opt out using Google's opt-out browser add-on or any content blocker.

12. Contact

Questions about this policy? Contact us at support@zima-logistics.com.

Zima Logistics LLC
Boulder, CO, USA